Video ads on Facebook get 5x more clicks, are 5x cheaper per click, and cost 3x less per lead than standard ads based on text and images. This is why every company needs to use video to promote products and services. It’s a matter of economy. It’s a matter of efficiency too. Video is the future of marketing. No doubt.
Google research shows that 4 out of 5 people would rather watch online video than TV. YouTube users watch over 1 billion hours of video every day! To meet this growing demand, all social media platforms have become “video first” and created new video-friendly placements such as “live streams” and “stories.” At the same time, the popularity of video platforms such as YouTube, Snapchat and Tik Tok has become the main consumer of online video.