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Tiden Studio

Tip of the day
Customers are 64% more likely to make a purchase after watching a product video.

What is video marketing and why should you do it?

MARKETING VIDEO

the tips for success

If you haven’t started video marketing yet, now is the time. With the decline in the effectiveness of traditional marketing and the skyrocketing popularity of video marketing, video marketing is now so widespread that it became a must-have skill for all marketers.

Powerful Reasons You Need to Use Video Marketing

Video marketing as part of digital marketing is the use of video to raise awareness, gain attention, and increase sales. Video marketing has become a must-have for any type of business, any product or service. This has not always been the case.

Video marketing became a must-have for any business just ten years ago. Even now, high-quality video isn’t always available to small businesses. That is why our social networks are inundated with garbage content that generates the so-called “banner blindness” when the brain ceases to perceive any information that looks like an advertisement. However, serious, professionally made video advertising was and remains a rather expensive product. And the saddest thing is that even having ordered a wonderful video from a professional studio, you have no idea what to do with it next.

Dave Morrow

Designer

Why is video marketing so effective?

Videos get a lot more attention than messages based on text and static images.

Video ads on Facebook get 5x more clicks, are 5x cheaper per click, and cost 3x less per lead than standard ads based on text and images. This is why every company needs to use video to promote products and services. It’s a matter of economy. It’s a matter of efficiency too. Video is the future of marketing. No doubt.

 

Google research shows that 4 out of 5 people would rather watch online video than TV. YouTube users watch over 1 billion hours of video every day! To meet this growing demand, all social media platforms have become “video first” and created new video-friendly placements such as “live streams” and “stories.” At the same time, the popularity of video platforms such as YouTube, Snapchat and Tik Tok has become the main consumer of online video.

video marketing is becoming the dominant player in online marketing and essential for any business looking to get noticed

WHY SHOULD YOU FOCUS ON VIDEO MARKETING TODAY?

Videos are easier than ever to make and more popular than ever. But do people want to watch video marketing? Up to 80% of customers would prefer to learn about a product or service from a video. Nearly 50% of Internet users search for videos related to a product or service before visiting a store.
A video on your landing page can DOUBLE your conversion rate.
These statistics show that video marketing is relevant and appreciated by today’s consumers. Customers WANT to see your ads, they will prefer it to any other way of getting information.

Remember the last time you made a purchase without watching a video? You may not be aware that video is one of the most powerful tools to boost your positions in Google. If there is a video that matches a given search query, Google will always show it at the top of search results. The likelihood of getting to the first page of Google increases tenfold if it contains a video. By 2022, online video will account for over 80% of all consumer internet traffic – 15 times more than in 2017.

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